Obviously Australian’s are seen as pretty simple creatures.
The marketing team over at Mt Ruapehu have centred the above advertising towards us Aussies in the hopes we can be lured to their ski fields by associating one of the time old sex metaphors with it’s formidable mountain.
Mt Ruapehu is dubbing itself as New Zealand’s “biggest, sexiest ski area” claiming that size matters.
I’m sure Mt Buller could use the same selling point to do the vice versa – ” It’s not the size of it that matters, it’s what you do with it that counts”!!!
And there is plenty to do at Mt Buller 
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